Instructor: Dr. Courtney L. Teague, social media consultant
Target Audience: Anyone who wants to create a meaningful blog full of compelling content, writers looking to build their online media presence and expand their author platform, and bloggers who have tried and failed to find a sustainable system to manage their blogs.
Prerequisites (courses and/or assessment or tests): This course is intended for individuals who have basic understanding of using Microsoft Office Products and Internet searching.
Student Course Materials: Internet access to online course modules and Blogging 101 Workbook by Dr. Courtney L. Teague
Any additional course materials: You will purchase your domain host/blog name during class. We will be using Bluehost for hosting and Wordpress platform.
Equipment: Students must bring their own laptop and be able to access the Internet.
Students will purchase domain host/ website name during class.
Course Description: This course focuses on techniques and strategies for successful blogging. Blogs can empower anyone who has something to say, and the ability to say it in an interesting way. Yet very few blogs are well-written and authoritative, or manage to reach a broad audience. In this course we will track and analyze influential blogs in the categories of politics, business, art, lifestyle, and activism. We will look to the past, examining the roots of self-published manifestoes that date back to 17th-century, and to the future, exploring multimedia blogging formats and the "micro-blogging" phenomena like Twitter.
Learning Outcomes: Upon successful completion of this course, you will be able to:
Lesson 1 Setting Up Your Blog
Identify your audience.
Establish specific goals for your blog.
Create a list of keywords that you will use in your pitch and for search engine optimization.
Create a short online bio that positions your brand online.
Lesson 2: Creating Blog Content
Learn how to brainstorm topics and research what your audience wants to read.
Critique a good blog post.
Learn how to write for the web.
Learn the basics of search engine optimization.
Lesson 3: How to Manage Your Blog
Decide on the types of content you want to provide, and create a content schedule.
Create a month-long editorial calendar.
Learn how to prioritize your time.
Analyze your work so you know what's working and what isn't.
Lesson 4: Build Your Audience
Integrate your blog with other marketing and social media efforts such as Twitter, newsletters, etc.
Interact with and partner with other bloggers, including your "competition."
Discover ways to drive additional traffic to your site.
Teaching and Assessment Methodology: The methodology includes PowerPoints, live demos, and exercises.
Criteria for Successful Completion: To receive a Clayton State University Continuing Education Certificate and CEUs, you must attend both sessions, actively participate and complete a course evaluation. In addition, you must successfully complete a final project.
Amount of contact time (in hours) needed to effectively teach this course: 8 hours
Number of CEUs to be offered: 0.8
Sorry, we are no longer accepting registrations for this course. Please contact our office to find out if it will be rescheduled, or if alternative classes are available.
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